Business Name: CASI
Church Affinity Services Inc.
Business Type: Fundraising
Principals: Myron D. Howie, Chairman;
Michael B. Howie, President & CEO
Years in Operation:
We offer a card loyalty program, an on-line
donation center and on-line shopping.
Recent business highlights:
On June 26, 2002, we launched Harbor Banks’
VISA Three-in-One Check card. The program allows Harbor Bank of
Maryland VISA check cardholders to receive a discount at 150 companies
and 7,500 restaurants. There is no cost for merchants to participate.
They receive free advertising that helps to increased store traffic
while lowering advertising costs. Interested merchants should
contact CASI at 443.498.0054. Harbor Bank VISA Check Cardholders
have the unique feature of being able to donate a portion of the
discount dollars they receive to their church or charity of choice.
CASI developed and manages this program for the Harbor Bank of
Future goals for business:
To be the leader in developing and managing
affinity programs that benefit churches and charities. Increase
participation in the Harbor Bank of Maryland Three-in-One VISA
Check card program. Broaden our services and continue to foster
Struggles and How We Overcame Them:
Designing our e-commerce enabled website
took a lot longer than we first anticipated. It is quite a challenge
to get the features and functionality you want from utilizing
third-party networks. We eventually made the decision and the
financial investment to build the site from the ground-up.
Myron D. Howie